How a Russian Brand Is Going Global: Leber Brings Together Partners from Around the World

The Leber Dealer Forum in Moscow will host representatives from multiple countries and dozens of Russian regions — including guests from Jordan, Kuwait, Serbia, Mongolia, and Kazakhstan.

From April 17 to 19, Moscow will host the Dealer Forum of Leber, Russia’s leading manufacturer of playground equipment. Dozens of official brand partners will gather in the capital, representing Leber in various regions across Russia and abroad. International guests include dealers from Kazakhstan, Jordan, Serbia, and Kuwait. Representatives from Murmansk, Kaliningrad, Tyumen, Krasnodar, and many other cities are also expected to attend.

The Forum will run for three days. The rich program includes training sessions from Leber’s top managers, guided tours of the company’s production facilities and warehouse, a visit to Leber’s flagship playgrounds in Moscow, and a celebratory banquet at the highest restaurant in Europe.

“For us, it’s not just about creating high-quality and modern playground equipment — it’s about building a strong community,” said Igor Shapovalov, Leber’s Marketing Director. “When partners from different countries are willing to travel thousands of kilometers to attend our forum in person, it says a lot. We are proud that Leber has become a recognized and in-demand brand far beyond Russia. Events like this help us better understand the needs of different markets, exchange knowledge, and grow together.”

❗️As part of the forum, Leber invites media representatives to attend an open session with international guests on April 17 from 13:00 to 15:00 and on April 18 from 10:00 to 13:00. This is a unique opportunity to speak directly with dealers from Jordan, Serbia, Kuwait, and Kazakhstan — to ask questions, learn why they chose to partner with Leber, how they build business with Russia, and what opportunities they see for promoting Russian products internationally.

Additionally, the company’s production sites will be open to the press. Journalists will be able to see how modern playgrounds are made from wood and metal, and speak with company leadership about manufacturing standards, quality control, and export expansion plans.

About Leber
Leber is the largest manufacturer of playground equipment in Russia. The company has operated since 2010 and owns two production facilities and a large warehouse. Leber is the recipient of the Exporter of the Year award. Its playgrounds and sports areas have already been installed in the UAE, Jordan, Morocco, Saudi Arabia, and other countries. Leber has completed over 10,000 projects, has a presence in 20 countries, and an annual revenue exceeding 3.4 billion rubles.

For media accreditation to attend the Leber Dealer Forum, please contact:
Igor Shapovalov – Marketing Director, Leber
Telegram: @GAR001
Anna Gritsan – Editor-in-Chief, Leber
Telegram: @bananaintbilisi