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Chinese Journalists Explore Leber’s Production
Representatives of one of China's largest news outlets, the Guancha portal, visited Leber's manufacturing facility in Mytishchi. The journalists showed particular interest in the company’s export projects and the concept of Scientific playgrounds.
The Guancha delegation visited Leber’s production site as part of a broader report on leading industrial enterprises in Russia. Founded in 2012, Guancha is now one of the most influential news platforms in China, with a monthly audience exceeding 11 million readers.
During their visit, the guests toured the production workshops, engaged with the team, and paid special attention to the company’s technologies, product design, and export strategy. The delegation included journalists, videographers, and representatives from the Russian Export Center.
The journalists interviewed Leber’s CEO, Artem Sorokin, discussing the prospects for promoting Russian-made products in Asian markets.
"We are always open to dialogue and happy to showcase our production to partners, journalists, and anyone interested in the development of modern urban spaces. These meetings help identify common ground and spark new areas of cooperation. We already have successful experience working with Chinese industry: our manufacturing process uses high-precision machines and equipment from China that enable us to maintain consistent quality. We are also exploring partnerships in the supply of components and materials," said Artem Sorokin.
Leber’s Scientific playgrounds, which combine educational value with play, sparked particular interest. The journalists noted the relevance of this topic in China and expressed interest in covering the project in more detail in their upcoming feature.
Following the visit, Guancha will publish an article about Leber in Chinese — the first media piece about the company to appear in Chinese media.